11/05/1987 JOINT MTG - 5070Joint Housing & Redevelopment Authority
and City Council Meeeting
Thursday, November 5, 1987 5:30 P.M.
Nasim Qureshi
Director o� HRA
CITY OF FRIDLEY
A G E N D A
SPECIAL JOINT MEETING - HOIISING & REDBOELOP1�iBrIT AIITHORITY AND CITY COIINCIL
THIIRSDAY, NOVF.MBER 5, 1987 5:30 P.l�t.
Location: Community Room I- Catered dinner at 5:30 p.m.
CALL TO ORDER:
R�LL CALL:
IMPROVEMENT EXPENDITURES
SATELLITE FIRE STATION
CIVIC CENTER UPDAIE
URBAN DESIGN STANDARDS
HRA ANNUAL REPORT
LAKE POINTE BRIEFING
OTHER BUSINESS:
ADJOURNMENT:
MATERIAL FOR THE SATELLITE FIRE STATION ITEM
I�IILL BE AVAILABLE AT THE MEETING
r,
SUBJ�: Imprwenent Expenditures
�I�.
ifiiversity Ave. Corridor
Intersections
Landscaping
Hic�way Li jnting
S ic,g�al Impr ov enent s
Frontage Raad Lic�ting
Renairx7er of Corridor
Publ ic Raanp
Hic�way 65lMoore Lake Drive
West Nbor e Lake ibld Centr al
RQa, Lic�ting, Corridor It�ns
Rioe Creek Road Diversion
Lic,�ting, Corricbr Iteans
Nbore Lake Water Qual.ity
Central Parkway
Njedian
Util iti es
Bikeway
Landscaping
Street Lic�ting
�
Parking Lot
Mississippi Str eet Impravenents
A�ase I
Phase II
Senior Housing
Soil Correction
Nor th Area
Fbncling
83rd Ave./Main St. Upgrade
83rd Traffic Sic�als
Nbore Lake Drainage
West Basin
East Basin
Development Assistanoe
Center City SW Quadrant
Aiase I
Phase II
I� Quadrant
Nbon Plaza Redevelopnerit
Colunbia Park Properties
North Estates Apts.
Osborne Road
81st and Main
Hillwind Are,a
�����
500,000
522, 000
409,000
1,000,000
1,000,000
600,000
400,000
500,000
400,000
500,000
250,000
150,000
250,000
350,000
200,000
150,000
100,000
300,000
1,200,000
600,000
200,000
400,000
200,000
850,000
200,000
100,000
��9.000
11,781,000
Octaber 29, 1987
� �.
.
460,000
160,000
200,000
200,000
300,000
1,500,000
1,000,000
1,000,000
600,000
200,000
400,000
200,Q00
500,000
1,000,000
200,000
85,000
75,000
150,000
25,000
200,000
500,000
150,000
250,000
350,000
200,000
150j000
100,000
300,000
1,200,000
800,000
850,000
13,305,000
— • �.-;'�— 1 ��y�
, �;; i�
� t � �•:.
Engineer�ng
N Sewe�
� x Water
�
� O Parks
p 3 Streets
VV Maintenance
MEMORANDUM
- Nasim Qureshi, City Manager � �FW87-348
TO: Jock Robertson, CcaunLmity Developnent Director
FROM: John G. Flora, public Works Director
DATE: October 28, 1987
SUBJECT: Civic Center Reaodeling
�' �•' .
If the City or i�2A is to advertise for the expansion and renovation of the
Civic Center area, it woulc3 be appropriate to accomplish this early in the
year in oraer to obtain the more favorable construction bids. The magnitude
of the project would require Council and I�2A appraval of the project and then
a minimun 21-day advertisement before bicl� oould be open.
Depending on the Boarman schedule for construction, drawings and
specifications and sinoe we only have 3 i�aining Council meetings ana 2 HI2A
neetings this year, it would be a�gropriate to obtain early approval for the
advertisement of the work if it is desired to awarci the project in January or
February of 1988.
If you need any assistance in pre�aring the appropriate resolutions andfor
ucivertisements, we will be glad to assisti you.
JGF/ts
,
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•
�DUStNG and REDEVELOPMENT AUTHORiTY
COMMISSION MEMBERS: LAWRENCE COMMERS, CHAIRMAN
DUANE PRARE VIRG�IIA SCHNABEL WALTER RASMUSSEN JOHN MEYER I
CITY OF FRIDLEY
MEMO T0: Nasim Qureshi, City Manager
MEMO FROM•.r;Jock Robertson, Community Development Director
MEMO DATE: October 30, 1987
REGARDING: Civic Center Renovation Cost Estimates
ihe attached schematic estimates contain only the "basic needs" budget for audio/
visual (A/V) equipment. This estimate only updates the present A/V capability
broadcasting Council meetings, providing basic control room equipment plus three
25" color monitors for remote locations.
An upgrading including super VHS equipment, individual TV monitors for each
Council member, an overhead camera and video projection would cost and additional
$60,000.
JLR/dm
M-87-215
EXECUTIVE DIRECTOR: JOCK ROBERTSON 6431 UNIVERSITY AVE. (612) b71-3450
FRIDLEY, MN 55432 EXT. 117
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M E M 0 R A N D U M
T0: HONORABLE MAYOR AND ME1�ERS OF THE FRIDLEY CITY COUNCIL
FRaN1: NASIM M. QURESHI, CITY MANAGER
SUBJECT: FRIDLEY URBAN DESIGN FRAMEWORR
-DATE: OCTOBER 16, 1986
In the last 20 years, the City of Fridley has incorporated overall community
planning conaepts into specific areas to achieve intended development goals
whieh have improved service to the community and maintained the image of a
modern, efficient community. E�camples of the City's efforts include:
Street Improvements
Before the City adopted street improvement standards, 85� of City streets were
oil stablized streets with high maintenance costs. Over a period of time, these
streets have been replaced by streets with proper cross seetion and concrete
curb and gutters.
Surface Treatments
The street surface treatment program was instituted along with street
reconstruction to protect the investment citizens were making to their City
streets. The process of seal coating streets reduces wear of streets aad
inereases the longevity of street surfaces.
Storm Sewer and Drainage System �
Part of the street reconstruction program provided that the City require proper
storm sewer and drainage programs. Because of these efforts to implement this
program, over 90$ of City area has proper storm sewer and drainage systems.
Trafffic Safety
A comprehensive traffie safety program was adopted to provide:
1. Traffie signals
2. Intersection safety improvements
3. Center line and intersection striping
The City has made great strides in this area and continues to implement the
program on a City-wide basis.
Publie Right-of-Way E�haneement
1. Billboard and substandard sign removal.
The City adopted updated standards to remove all substandard signs.
Placement of signs anywhere in the City is now strictly enPorced by
quality standards.
2. The City has worked with the Minnesota Highway Department and Anoka
County to provide for plants and trees along public right-of-ways
such as University Avenue and East River Road.
3. The City adopted a reforestation program to replace trees whieh
have been lost to disease.
4. There has been a eoneentrated effort to enhance intersections by providing
red brick dividers.
• Urban Design Memo
� Oetober 16, 1987
Page 2
Public Lands and Parks
1. The City has instituted programs to provide good park identification signs
with aesthetically pleasing landscaped areas.
2. Yines and hedges have been provided to screen off play and parking areas.
Up�raded Zoning Ordinance �
Over the years the City has uggraded zoning ordinanees in aa effort to provide
attractive landscaped areas along with underground sprinklers for all grassy
areas and the screening of all parking surfaces.
Comprehensive Development Guidelines
With eaeh new development project, the City has worked with developers to
produce a coordinated design program incorporating specific design standards for
signage, landscaping, lighting, facade treatments, eolour schemes and parking
treatments. This coneentrated effort to provide a quality development is
exemplified in Center City, East River Road Business Center, University
Industrial Park. The City is currently formulating the same eoordinated design
theme for the proposed Moore Lake Commmons project.
Together with the coordinated design program for each development prajeet, the
City is working hard to upgrade and enhance the visual outlook of major City
throughfares such as University Avenue and Central Avenue.
FRIDLEX IN THE 21ST CENTIIRY
Eaeh of these steps when viewed over the past two decades, has had a positive
visual impact on the image of the City of Fridley. In consideration of the many
positive ehanges over the years, it may now be the time for the City to develop
a comprehensive urban standards framework whieh will outline the vision of the
community as it moves into the 21st century.
A well designed urban community in the 21st century will be a community whieh
successfully ineorporates the elements of both the publie and private sectors of
our community. Therefore, any vision must include design frameworks for public
right-of-ways, major private developments and plans for publie lands and park
systems.
Public Right-of-Way
Plans for future public right-oP-way improvements should include a coordinated
scheme of roadway and walkway landscape treatments, street surface treatments,
integrated lighting systems, street furniture and a coordinated signage program
with emphasis on major interseetion signs, gateway, arterial and connector
street community identification signs as well as neighborhood identification
signs. Neighborhood identification signs provide an opportunity for eitizen
participation and enhanee a sense of community identity.
Private Development
Unlike a relatively young community with room for expansion, Fridley is an
established community which will continue to experience the trend oP community
redevelopment and revitalization, Therefore, it may be necessary for the City to
Urban Design Memo
' October 16, 1987
PaBe 3
develop a formal policy requiring all projects to adhere to a coordinated
program of signage, lighting, landscaping, parking lot treatments, colour scheme
and facade design.
Public Lands and Parks
In keeping with the effort to ereate a coordinated design seheme for.private
development, a similar program should be devised for the City's publi.c lands and
parks. An improved signage program, landseape program and general upgrading oP
the parks system would serve to enhance the community's recreational
environment. F�camples inelude ponding improvements at the Springbrook Nature
Center, improved bikeways and walkways in and around City parks and publie lands
as well as the upgrading of the public land around the Moore Lake east basin.
The goal of this concentrated effort to create a coordinated desi,gn framework
for the City is to develop an attractive, unified and distinctive appearance for
the community; to ereate a positive image oP our City that is remembered by
visitors long after they leave our City and also further enhances a sense of
pride for the people who reside in the eommuaity.
Many communities in the Metro area have integrated an urban design framework in
selected development areas. Their efforts are concentrated only in a small area
of their community. Our goal is to extend the concept of a comprehensive urban
design framework to the entire community; to ineorporate a unique total urban
design "look" to all areas in the city.
It is important to realize that the optimum strategy is not only to ereate a
distinctive image for the City but do so at a reasonalble cost, keepin,g in mind
that low maintenance is a consideration in all projects. Equally important is
proteeting the City's investments from vandalism. Even the best projects can
detract from the total beauty of any development if they cannot be maintained or
are at the mercy of vandals. All improvements must be constructed as
vandal-proof as is reasonably possible.
In the last few weeks, the City staff has begun to work with the idea of a
community-wide urban design framework. This framework would extend into all
areas of development/redevelopment projects, both public and private, and could
serve as the catalyst to the creation of specific development guidelines
dedicated to quality projects now and for the future. Therefore, I would like to
discuss this idea with you at the next Council meeting. I am anxious to share
with you the staff's initial ideas and receive your reactions, guidance and
direction.
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First hational Bank of St. Pau] many acquire Columbia
Heights &'Iall and an office building owned by Tcrry Evenson
in lieu of foreclosure, according to Columbia Hcights At-
torney Ron Kalina. "
The properties were developed by Evenson in 19II1 and 1982
with tax-increment bonding funds provided by the Columbia
Heights Hotising and Redevelopment Authority (HRA).
The original agreements include a 9�year lease with
Evenson for the city-owned plaza praperty usecl for nuto
banking� according to Kalina. An af�eement between the
HRA and Gay Realty for operation of th2 parkin� ramp ex-
pired in September, Kalina said.
. Kalina reported to the City Council Monday that he, HR.A
Director Tadd Stutz and City Manager Rabert Bac�vinski
met with bank officials last we�k to discuss concerns of th�
bank and city.
�o��iaE� i� c������nc� ����Ce�a�
Anolca County Commissia�er James Kordialt will speak on
extracting methane gas from land4"ills to �enerate e�ectrictiy
at the annual conference of the National Association of
Consumer-Owned G�s Systems later this month.
Kordiak will describe t11� county's pilot methane extratian
facility and the county's plans to build a gas extraction plant
to provide electricity to thousands of homes.
l�iethane gas is naturally produced at most landfill sites as
garbage decays. At the Anaka Re�ional Sanitary Landf�il,
the methane is exUacted from th� landffl an�l pum�C'i to an
electrical generator that serve.� a small castin�;� company.
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♦ MEMBEA O� TME SE�RS �IN4NC1�: NETWOAN
��Y
B�AtrKCR 0 �
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October 28, 1987
Mr. Jock Robertson
CIVIC CENTER
6431 University Avenue N.E.
Fridley, NIN 55432
Dear Jock:
COLDWELL BANKER
COMMERCIAI REAL ESTATE SERVICES
DniS�on o� COItlwYtl Banker COmmerual G�oup. Inc
900 SECOND AVENUE SOUTH. SUITE 800
MINNEAPOLIS. MINNESOTA 55402
The enclosed proposal for exclusive listing of the
development site at the southwest intersection of University
Avenue and Mississippi Street is in response to our initial
meeting on Wednesday, September 16, 1987. Thank you for the
opportunity to submit our proposal. We very much look
forward to working with you to secure the appropriate
developer(s) and assure the City of Fridley that its needs
are being met. Coldwell Banker possesses a depth of
marketing expertise that should naturally designate us to be
the exclusive agent for your project.
We understand your desire to create the "downtown concept"
at this significant intersection. Promoting a quality
development on this corner is a challenge we are looking
forward. A mixed use project, including an apartment
complex and commercial shopping center space, we also feel
is in the best interests of the community and City of
Fridley.
The following proposal will address, on a preliminary basis,
our capabilities as a company, our recommendation as to the
development of the site, our market overview of the Fridley
trade area, a marketing plan, and other noted items that are
indicative of our interest in working with you, the HRA, and
other community leaders that will be involved.
Jock, we are prepared to approach the project with full
force and swiftly enact our marketing plan to meet your
timetables. Please note that in the course of reviewinq the
following proposal, if any questions arise do not hesitate
to call. Thank you again for your consideration.
Sincerely,
��� ��
_-� ����/� i
iPeter B octi' �
(612) 349-8919
PB:nll
G301PL1
' �N'�"----__..
Jeff Nammacher
(612) 349-8921
`��� ����
Wally Wilber
(612) 349-8916
MARKETING PROPOSAL
PREPARED FOR:
MR. JOCK ROBERTSON
COMMUNITY DEVELOPMENT DIRECTOR
CITY OF FRIDLEY
SUBJECT PROPERTY:
SOUTHWEST CORNER
UNIVERSITY AVENUE AND MISSISSIPPI STREET
FRIDLEY, MINNESOTA
PREPARED BY:
PETER BLOCH, RETAIL SPECIALIST
JEFF NAP'II"IACHER, RETAIL SPECIALIST
WALLY WILBER, COMMERCIAL SPECIALIST
COLDWELL BANKER COMMERCIAL REAL ESTATE SERVICES
900 SECOND AVENUE SOUTH, SUITE 800
MINNEAPOLIS, MINNESOTA 55402
(612) 338-4700
OCTOBER 28, 1987
TABLE OF CONTENTS
I. PROPERTY DESCRIPTION
II. MARKET OVERVIEW
III. MARKETING STRATEGY
IV. MARKETING ACTION PLAN
V. RECOMMENDATIONS
VI. SAMPLE MARKETING SCHEDULE
VII. LISTING AND COMMISSION AGREEMENTS
VIII. SUMMARY
SAMPLE MARKETING MATERIALS - APPENDIX
I. PROPERTY DESCRIPTION
The development site addressed in this proposal is on
the southwest quadrant of Mississippi Street and
University Avenue, Fridley, Minnesota. The site is
comprised of nine parcels totaling 427,987 square
feet or approximately 9.8 acres. The site is being
considered for redevelopment where participatiori in
either tax increment financing or revenue bonds by
the City of Fridley is expected to occur.
Access to the property is expected to be provided at
two or three curb cuts on the northern perimeter
bound by Mississippi Street. Limited egress on the
eastern perimeter is expected to be provided under
various scenarios to University Avenue traveling
south. The accessibility to the proposed development
site is not excellent and will need to be addressed
as site plans unfold.
,c'RN�R �uu � t�twrc,l �UADRANT STATISTICS
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B 14-3�-24-32-0046
j C 14-30-24-32-00�7
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,` F 14-3�24-32-0050
G ia-30-24-32-0051
; 1� Y4-30-24-32-0056
; � 14-30-24-32-0058
T$I1d
&.�sirrss Sq. FC. E�t. l4ct. Qa2ue
Amoo� Station 15,625 S 70,300 � 4.50
11,390 S 31,300 @ 2.75
�opping Center 18,753 $ 51,600 @ 2.75
Burger Ring 61,891 S170,200 @ 2.75
(�r wash 15,190 S?�6.100 e 1.72
R 0. i�L 7,500 S 2.200 l.29
D�i ty Qu�een 11,625 $ 46,500 @�.00
Liquor Store 83,963 $209,900 @ 2.50
Rioe plaza 202,050 $351,400 @ 1.74
Imprwenents
Sg. Ft.. Lbl 1 az s
1,588 S 44,1A0
14,000
2,470
2,079
738
11,904
10,890
$276,500
$150,500
$ 17,900
$ 20,400
S318, 600
$210,600
� 9.825 ac. �27,987 $959,500 @2.24 . 43,669 51,038,600
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II. MARKET OVERVIEW
Geographically, Fridley is a uniquely located city
which enjoys many positive attributes, both for its
local residents and businesses, as well as regional
and national companies who have chosen Fridley as a
good place to locate their business.
Subject property is located in what is part of a
redevelopment district designated to promote the
concept of a"downtown" Fridley. This tax incr�ment
district has promoted new development in the area
including Columbia Park Medical Group, Fridley Plaza
Clinic and Office Building, Target Stores Northern
Operations Center and the remodelling and expansion
of the Holly Shopping Center.
The City of Fridley's population exceeds 30,000. Its
residents enjoy an average family income approaching
$30,000 per year. Age distribution reveals a younger
demographics the further north you move in Fridley
with an median age of approximately 30 years of age
and under 10 percent over the age of 60 years.
Land use in Fridley is evenly distributed between
residential, commercial/industrial, and public land,
all creating a nice balance of the total land use.
Fridley also serves as a conduit for traffic
travelling between Minneapolis and the northern tier
suburbs. Average daily traffic counts on both
University Avenue and Central Avenue are in excess of
28,000 cars per day.
Fridley currently enjoys a very low vacancy factor in
retail shopping centers located in and about the
Fridley area (see Appendix A- Retail Base and
Vacancy Figures). Northtown Mall currently has plans
for expansion which includes a Main Street Department
Store, who is a new entry to our marketplace.
Additionally, Shorewood Plaza has recently been
purchased with plans of complete redevelopment which
include a drugstore and a sports and health club.
In evaluating the market surrounding the proposed
redevelopment site, we look at the following factors
in determining its suitability for a mixed use
development. These included:
* Site Evaluation - a review of the site as it
relates to potential access, automobile traffic
counts, and existing and complimentary retail uses
in the area as they relate to the development
concept.
* Com,petitive Shopping Facilities - retail centers
serving the market area surrounding the proposed
redevelopment site. Tenant mix, price
orientation and merchandising quality of each
shopping area to determine potential retail gaps
and opportunities for the proposed redevelopment
site.
Based on our field observations, as well as analys�s of
merchandise offerings at the competitive centers in the
surrounding trade area, we perceive the following:
* Shopping goods in and immediately surrounding
Fridley are most prevalent at the moderate price
level with additional representation of discount
oriented merchandisers.
* A second retail gap in the marketplace is food
services. Surrounding the subject property,
there is potential for additional sit-down
restaurants so that shoppers don't have to leave
the area and drive north or south along
University or north on Central Avenue.
* Food for at-home consumption is potentially not
available surrounding the subject property. We
assume that supermarkets generally fill this
need. Currently, Snyders has added a grocery
section to their existing drugstore in the Holly
Center to capitalize on this void. We believe
there is opportunity for either a conventional or
a downsized supermarket concept offering higher
quality goods with an emphasis on service.
Specialty food merchandisers could also augment
and compliment the merchandising in the area.
* Shopping today incorporates some form of
entertainment. For example, Northtown Mall
includes Cinemas as a successful part of their
mix. Having some form of entertainment could
increase the drawing power to a site and length
of shopper visit.
III. MARKETING STRATEGY
You should expect your marketing agent to fulfill
certain responsibilities. As your exclusive agent,
Coldwell Banker will do the following:
o Represent your interests in a professional and
competent manner at all times.
o Use our best efforts to identify and contact a�ll
logical prospects for the Property.
o Obtain the highest possible development use, on
terms and conditions acceptable to you as promptly
as possible.
o Regularly advise you regarding prospects, market
conditions and trends, and the progress of the
marketing effort.
As you know, Coldwell Banker is the largest full service
real estate brokerage company in the United States.
Established in 1906, Coldwell Banker maintains 96 offices in
major cities throughout the country. Our Edina office
opened in 1974. It has a staff of 35 including 25 sales
representatives who specialize in the leasing and sale of
industrial, office, retail and investment properties. In
order to better serve our growing clientele base, Coldwell
Banker opened a second office in downtown Minneapolis in
December, 1984. It has a staff of 33 including 22
salespeople.
Marketing Team
Three Coldwell Banker salespeople will be personally working
on your development project; Peter Bloch, Jeff Nammacher and
Wally Wilber. This is recommended to provide greater
service and more in-depth follow through. Peter is a retail
specialist working the downtown and suburban St. Paul area.
Jeff specializes in retail development and leasing in the
northern tier suburbs. Wally will assist in approaching the
development community, on a local, regional, and national
scale.
In addition to Jeff Nammacher, Peter Bloch, and Wally Wilber
having the primary responsibility for the marketing of your
project, our entire staff in the Twin Cities will also be
made aware of your property. Coldwell Banker has a highly
experienced and capable staff of retail specialists
operating out of our two commercial sales offices located in
Downtown Minneapolis and Edina. Each of these individuals
will be made fully aware of the availability of this
proposed development and will be encouraged ta present it to
their clients.
The key ingredient
attract developers
and systemically.
following manner:
in a successful marketing effort to
is contacting the best prospects quickly
We propose to market this project in the
Prospect Identification. Coldwell Banker maintains a
computerized proprietary retail, office, and industrial
user data bank. This marketing tool enables our
salespeople to identify the best prospects and target
them for direct contact by mail, telephone or in
person. Coldwell Banker is also in regular touch with a
large number of local, regional and national developers
and investors who are active in this market.
Promotional and Sales Materials. Coldwell Banker will
use its resources to produce a set of marketing
materials for your property. The materials will include
a data sheet on the property, as well as a brochure.
This marketing information will be distributed to
qualified prospects.
Personal Contacts. Coldwell Banker will also make
personal contacts with prospective developers and
tenants who have been identified and qualified through
our information systems and knowledge of the market. An
active cold calling program will also be initiated to
thoroughly expose your property to prospective tenants
and buyers.
Internal Broker Cooperation. Information on your
property will be disseminated to all appropriate
salespeople inside our two local offices. Each
salesperson is in regular contact with a large number of
developers and tenants.
Additional Broker Support. As mentioned above, Coldwell
Banker currently has 53 salespeople in its Edina office
and the downtown Minneapolis office. Should any of
these salespeople uncover suitable prospects for your
property, they will make the prospects immediately aware
of its availability.
Broker Cooperation. Coldwell Banker will cooperate with
all of the qualified commercial real estate brokers in
the community. We will provide these cooperating
brokers with information on your development project,
and in the event a cooperating broker procures a
prospect with whom a transaction is finalized, Coldwell
Banker will share its commission with the cooperating
broker.
.�
Commercial Multiple Listing Service. Coldwell Banker
will submit a data sheet on the Property to the
Greater Minneapolis Board of Realtors Commercial
Multiple Listing Service, which will be published
with a photo in the CIMLS Monthly Catalog.
Property Sians. If appropriate, Coldwell Banker will
place signs on the Property in accordance with
municipal regulations and the owner's �
recommendations. Coldwell Banker will be responsible
for the cost of these signs.
Progress Reports. Coldwell Banker will provide
regular reports to you detailing our marketing
activities. These reports will be submitted in a
form and intervals to be agreed upon between the City
of Fridley and Coldwell Banker.
Outline of Marketinq Plan
1. Generate developer and tenant marketing packages.
2. Disseminate information on the development site to
all Coldwell Banker sales personnel.
3. Order Coldwell Banker signs, if appropriate.
4. Complete and send in the local commercial and
industrial multiple listing sheet information.
5. Order tenant and developer prospect lists.
6. Present marketing material to logical prospects.
7. Commence follow-up with prospects.
8. Procure developer(s) for the property as soon as
possible at the highest possible price.
0
IV. MARKETING ACTION PLAN
A. Pre-Marketing Responsibilities: Prior to
beginning any marketing program, it is
essential to generate primary market research
and a well-conceived leasing strategy to be
used as a selling tool for bringing in a
developer and promoting interest from targeted
tenants for the project. Our responsibilities
during this phase will be as follows: �
1. Primary Market Research:
Conduct a thorough analysis of base
square footages, tenant mixes, tenant
rents and sales volumes in selected
retail centers trade area. Provide
quantitative and qualitative information
necessary to generate answers and give
direction to the size, design and scope
of the retail component.
2. Leasing Plan•
To develop a leasing plan that is
driven by using market information
collected and previously generated
architectural designs.
3. Pro Forma Rents:
To assist developer with economic
analysis in the preparation of
income and expense projections for
the project.
4. Standard Finish:
We will provide input for the
preparation of outline
specifications for building
standard tenant finish work with
the developers architect.
5. Demographics/Marketing Materials:
To make recommendations regarding
the appropriate marketing materials
for the project. This includes
providing in detail demographic
reports for the general package.
B. PROMOTION AND LEASING
For obvious competitive reasons, we feel it is
extremely important to promote this project in a
highly visible and professional manner. Our
objective is to maximize the exposure to qualified
developers and potential tenants deserving of a
project of this type. ,
The following will outline the various items of
promotion we propose to use in securing both
developers and potential tenants.
1. Tenant Exposure: We believe principle
emphasis should be placed on a tenant proposal
package in utilizing new and previously
generated materials to effectively generate
interest to the site. This would include:
a. Brief introductory section on the City of
Fridley's, goals and objectives and
commitment to a quality development
b. Site plan
c. Brief description of potential project design
for discussion purposes with the tenant
d. Demographic report for the area
e. Other pertinent marketing facts such as
traffic counts, new development and the
quality of strong retailers currently
serving the area
2. Developer exposure: In conjunction with exposing
the property to potential retailers, we would
generate a second package to be distributed to
national, regional and local developers qualified
to consider this opportunity. In this developer
proposal package, we would include what was
provided to the tenant along with information on
the City of Fridley's interest in assisting the
development process through their "city center tax
increment district" along with examples of past
participations of the city with new development.
Once the tenant and developer packages have been
generated, we would begin immediately with giving the
property maximum, immediate exposure. The key to
Coldwell Banker's development and leasing program is
making direct personal contact with perspective
developers and potential tenants. By direct we mean
first qualifying the prospects who will be contacted
according to criteria that make them logical
candidates for the project. Some would be contacted
by phone first and others by letter. In no ev�nt
would we simply rely on flyers distributed by mail to
do the job.
An important aspect of our marketing approach will be to
provide simultaneous market exposure to both the developers
and retail tenants. Our office has developed and maintains a
proprietary developer and retail tenant directory. Both
directories contain pertinent information on current
activities in the local, regional and national marketplace.
These directories will enable us to get to the prospects in a
logical and efficient manner.
V. RECOMMENDATIONS
We feel that the market surrounding the proposed site
presents opportunities to retailers who can provide
products and services not currently available in the
trade area. Due to existing retail competition and price
positioning in the trade area, we propose that the
project emphasis should be viewed as a traditional or
conventional shopping center mix geared to moderate to
middle income households, with a smaller percentag� of
the mix containing some moderate positioned retailers.
The quality of the retail should be contemporary in
design, yet modest in price levels. It should then stand
apart from other existing retail in and around Fridley.
In this way, the project will appeal to a defined trade
area residents and have the broadest appeal.
We also believe that certain food services could be
incorporated into the mix to serve not only shoppers, but
the captive daytime office population nearby.
We agree with the City's current ideas with approaching
the property as a mixed use development similar to the
City of Richfield's Lyndale/Nicollet Hub Development
Project combining commercial and residential facilities
on one site. We recommend, however, that special
consideration be given to the retail portion of the
development to insure the retailer's success and the
success of the overall development. This includes
critical design issues such as providing easy and
convenient access to the site, good exposure and
visibility to tenants from both University Avenue and
Mississippi Street, and easy parking with direct access
into the retailer's space. It is equally important to
strategically target the size and type of tenant so as to
incorporate a mix that serves the needs of the trade area
residents and that fills any existing retail voids.
It is vitally important that the potential developer of
this mixed use project be experienced and have a track
record in this type of development. The project needs to
be responsive to the realities of our marketplace. This
includes creating a residential and retail component that
works for the people who live there as well as both the
retail tenants and the prospective shoppers.
With the above in mind, we recommend a complementary
marketing process for securing a developer and the pre-
leasing of the proposed mix use project. We believe
this type of marketing approach, briefly described
below, is most appropriate for securing a qualified
developer while also attracting potential tenants to the
site to drive the project.
Phase 1.
Immediately begin prospecting for major anchors
that would accommodate a minimum of 10,000 to
20,000 square feet plus and would be a primary
focus to enable a designated developer to draw up
spec plans for the site. The square footages
mentioned are not to be carved in stone, but merely
a place to start from. It is our experience that
any major anchor that shows an interest can and
will spur the rest of the project.
Phase 2.
Once we begin prospecting for potential anchor
tenants, we also would begin exposing this
development opportunity to national, regional and
local developers who can generate a close working
relationship with the City to build a successful
market driven development on the proposed site.
VIZ. LISTING AND COMMISSION AGREEMENTS
Retail Listina
We propose a twelve-month
aforementioned development
opportunity in Fridley is
requiring a comprehensive
Bankers part.
exclusive listing for the
site. The development
a long term project
effort on Coldwell ,
We also propose our commission be based on the
underlying market value of the land only. Current
improvements because of necessary demolition will
not be recognized relative to our commission
schedule.
VIII. SUNII�ARY
We are confident we can procure a developer for the
SEC of Mississippi and University during the term of
the listing. We also believe we are the real estate
service company best able to represent you on this
property. .
An important consideration that distinguishes
Coldwell Banker Real Estate Services is that w� do
not compete with our clients. We are not
brokers/developers who lease, manage, and sell
properties for our own account. We believe this
gives us an essential objectivity in representing
your interests. A summary of the more important
benefits Coldwell Banker provides includes:
o Reputation and Credibility
o Strength of Sales Force
o Retail/Developer Network
o Specialization
o Market Knowledge
o Computerized Prospect Data Bank
o Accountability
o Full Service Capability
Coldwell Banker is prepared to begin marketing the
Fridley development site with your authorization. We
request a twelve month exclusive listing for the
proj ect.
The listing Agreement and Commission Schedule, if
fully executed, will contain the full agreements
between the City of Fridley and Coldwell Banker Real
Estate Services. Although the foregoing marketing
plan sets forth the guidelines we intend to follow,
this plan shall in no way condition or modify the
terms of the Listing and Commission Agreements.
___
. VI. SAMPLE MARKETING SCHEDULE
d WEEK 1-2 o Familiarize ourselves with all
aspects of the property
o Place signs on property, if
appropriate
o Assemble information for marketing
flyers
WEEK 3 o Develop prospect mailing list for
cold calling
o Place property in the CIMLS
o Presentation to Coldwell Banker
Brokers
o Finalize marketing flyer
WEEK 4 o Contact all members of brokerage
community
o Begin contacting prospects by mail
and phone
o Prepare monthly marketing update
for the City of Fridley
WEEK 5 o We will use our best efforts and
continue to contact all logical
prospective developers for the
Fridley development mailings, and
personal presentations. Again, our
objective is to give maximum
exposure to your project.
' a • � _
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COMMERC�AI REAL E5T,4TE SEaviCES
THE COLDWELL BANE:ER
DATA BANKS
Coldwell Banker has two proprietary computerized data banks containing informo-
tion on industrial and office tenants which enable us to conduct more efficient and
effective marketing efforts.
The Data Banks enable Coldweil Banker to identify and qualify prospective p�r-
chasers and tenants according to their:
• Present Location
• Lease Expiration Date
• Size of Present Space
• Business Type (Standard Industrial Classification)
Prospects sharing all quolifying criteria are the most logical to contact initially Cr�teria
can be changed to enlarge the prospect pool as the marketing effort progresses or
as market conditions dictate.
��
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COMNtFC�A. FE/+; ESTGTE SERVICES
COMPUTERIZED AVkILABLE
PROPERTIES SYSTEMS
Cold�r✓el1 Banker maintains these proprietary market data systems. ,
AVAlIABLE OFFICE PROPERTIES SYSTEM
An inventory of aii existing and under construciion, mu�ti-tenant officE bu�;:: �,�s.
30,000 square feet and larger, located in the Twin Cities me{r�politan ar� ;
Bu�!dina in`�rmot��n in` �udes
Ad�ress
Buildi�g area
Bu+iding aaa
Number of floors
Floor size
Sp�ce avc�!�bl�
Contiguous space avai�able
Data avaii�ble
Lease rcte
Taxes and operotin� expenses
AVAILABLE INDUSTRIAL PROPERTIES SYSTEM
• An in'✓2'l�J�� of indust��a� propert;es hovin� 10,OOC squ��efeet, or mor�, of o: �;:� �:
space and locate� in the Tw�n Cit�es mEtropoliton orea.
Building Information includes:
Address
Building size
Space available
Date available
Clear hei�ht
Electric service
Available docks
Rail availability
Parking spaces
Land area
Office area
Sc�les priceiLease rate
Coldwell Banker provides our customers with complete, accurate, and u�to-date
market intormation io help them make better informed decisions about their
commercial real estate needs.
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WAYNE G•POPNAM
RA`IMOND A. MA1K
1406EA W.fGMNOBRICN
DCNVER KAUFMAN
AOSERT A.MINIBM
ROLFE A.WOAD6N
6.MARC M�M�T[M�[AD
BRUCE P.-N��LLIS
FPtCDERICK S. RIGMAf9D5
G.ROBERTJOMNSON
GARY R.MACOMBER
ROBERT S.BURK
MUGN V. PLUNI(E'nr ���
TIiED6NiCK C.BROwN
TMOMAS K.BEW6
JAMES f7.STE1L6N
�JAMES O.LOCKHART .
ALL£N W. MINDERAKER
GLIFFORO M,6RECNE
O. WILIiAM KAUCMAN
MICFIAEL O. F17EEMAN
r+ow�
LAPRY D.CiP£l
JANIE S.MAYERON
TMOMAS J.OAWR[TT
JAMES A.�AYN[
DAVID A.JON[S
L6E E.E�i[EMw
A{,A�N FR�CON
PATRICIA A.JENE[N
lCSl1E 61LlETT[
MICNAEL T. NILAN
ROBEWT M,LYNN .
TNOMAS M. S7PKIN5
ROBERT C.MO�LANCN
TNOMAS F.N[LSON
TMOMAS J.RAD�O
OAVID I.MASNMALL
KATMLEEN M.MARTIN
JONN GCM�LDS
DOUGLAS P. SEATON
TMOMAS E.SANN[F1
POPHAM, HAIK.SCWNOBRICH � KAUFMAN, LTD.
�J300 PlPER JAfFRAY TOWER
MINNEAPOLIS, MINNE50TA 55402
TEIEPMONE
612-333-4800 .
TELCCOPIER
RD SAM MYEW5,111 6iz_�334�z��3 R�CMAND A.KAPL
SUtTE 2a00
1200 SEVENTEENTN STREET
DENVER,COLORADO 80202
TELEPMONE 303-893-1200
TELECOP�ER 903-893-21G4
SUITE 300 souTH
JBOO M $TREET� N. W.
WASNINGTON, D. C. 20036
TE�EP�iONE P02-B28-53p0
TELECOPIER 2.02-826-531�
DIRECT DIAL NUMBER
612-334-2609
October 30, 1987
Mr. Daniel P. O'Keefe
2200 First Bank Place East
Minneapolis, Minnesota 55402
AN
eRUCE S. Ms*NCE'�CAs
pARV D.OLACKFORD
ECOTT E.:1ICMTEN .
PAUL J. LIN6TROTM
$C07T A. SMITN
E1.�2A06TM MTNOMPfON
It6�TN J. MALIELAND . �
MARK /.PE7[WfOM
D. RANDALL SOVEN
ONIAN N.JOMN60N
TIMOTMY W. KUCK
CAWOI s.BWANlOM
■RUC6 A, rETENEON
JULIE A.SW[1T2ER
TNOMAS G MIELENl1AUiEN
KATMLEEN M 9LAY2 .
MICNA6L D.CMRISTEN60N
J.MICMAEL SCMWART2
�ARAYE M.OS.OWN6
TOOD M.JOMNSON
J[IF1�CY r, CAIRN3
LOUIf P. fMITM
fRANCIi .!. GONNOLLY
�NUG6 w. {.ITTIC
MARK F. PALMA
RU58411 8: PON[fiA
SRYAN 4.CRAW►OAD
uwvio K.wroca
�MATT+�tw GDAMON
� .lOMN W. AROVO �
QRE40R�O.eROOKEW
Wt4NAM M.OJIL6�JR.
Tewnwrate w, cosse�to
J056rM D. VAS� �
SRIAN� W. OMM
8T[V6N A. GMEL[SiJ�K
OA6001iv B.fCOT7
SMARON �N.IULI.MER
.O►COVNLCL ,
FR[O L.MORRIlON
D R A F T
Re: City of Fridley - Lake Pointe Development
Our File No. 10407-001
Dear Dan:
The City of Fridley has now concluded all site development
and construction work possible on the Lake Pointe Corporate Center
project, given tl�e present status of project permits and approw
als. I am writing to inform you that your client's current share
of the public improvements cost is $198,272.12. In addition, I
want to reaffirm that my client has more than fulfilled its
contractual obligations. It is now up to Woodbridge to begin
meeting its responsibility so that t'his project can go forward.
As you probably know; the zedevelopment contract, obligates
your client to bear one-half the cost of public improvements in
excess of $2,190;000.00. The Woodbridge-Lake Pointe Project
design cost as of �ctober 20, 1987 is as #ollows:
i
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'1
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`� Mr. Daniel P. O'Keefe
, October 30, 1987
Page 2
Sunde Engineering
_ Subterranean Engineering
Ernst Associates
I S2zort, Elliott &
Hendrickson
Total Design Cost:
- $180,671.50
- $ 73,120.90
- � 9,751.19
- $ 8,340.80
$271,884.39
The construction cost to date is as follows:
Enebak Construction
Park Construction
Minnesota Valley
Landscaping
H & S Asphalt
Tota1 Construction Cost
Total Design and
Construction Cost
- $1,223,498.50
- $ � 233, 820.00
- $ 455,650.97
- $ 387,764.10
$2,300,733.57
$2,57Z,fs17.96
a�a=mas�a�a�s
Woodbridge's one-half share of the above costs is $191.,308.98. In
addition, Woodbridge must pay �6,963.14 for an SEH intersection
alignment design change and the installation of light pole bolts.
Thus, Woodbridge owes Fridley �198,272.12 as of October 20, 1987.
We should have the complete ana final costs available next month,
but request payment now of the stated total.
Before additional project work can proceed, Woodbri8ge must
finish the platting of the property. The filing of the plat and
the satisfaction of the conditions in the Phase I Site Escrow
Agreement provides for the following: (1) release of escrow
funds; (2} transfer of documents (including the execution and
recording of the assessment agreement); and (3) conveyance of
Phase I Parcel to the Lake Pointe Investment Company. Obviously,
the conveyance of this property is conditioned on your client`s
commitment to carry out the project.
We expect to receive one plat from Woodbridge which provides
the right of way for the internal road system and for the Trunk
Highway 65 intersection. Fridley will then submit the Trunk
Highway 65/West Moore Lake Drive roadway conneetion shown on the
plat to MnDOT and complete its contractual obligations. The MnD�T
I
I. Mr. Daniel P. O'Keefe
� October 30, 1987
Page 3
approval process will take several months, but the approval pro-
cess can only be initiated after the plat is recorded.
� � �
We must secure your client's construction schedule as soon
as possible. The redevelopment �ontract sets forth the following
completion dates:
Total Gross Square Footage
of Substantially Completed
Minimum Improvements
120,000
200,000
400,000
746, 000
Date of Substantial
Completion
June 30, 1988
December 31, 1991
December 31, 1996
December 31, 2001
It is essential that Woodbridge immediately inform my client Qf
the project status.
You must also be aware that MPCA Indixect Source Permit
86-4, which was obtained by Larkin Hoffman, is based upon your
client's data, including the preliminary intersection drawings
submitted to MnDOT. If Lake Pointe intends to change its project,
it must determine whether mociifications of the MPCA permit must be
reguested by the c7evelaper before construction proceeds. If
Woodbridge is not in conformity with the MPCA permit, the deve-
loper must secure advance written approval from MnDOT and the DNR
of plans to construct improvements for the intersection of West
Moore Lake Drive, old Central Avenue, and Trunk Highway 65.
Similarly, the MPCA must also grant advance written approval,
including a determination that the modifications do not reyuire a
new ar revised permit.
Given the foregoing and the obvious deficiencies in antici-
pated tax revenues which were based upon a construction scheaule
that is no longer operable, it is essential that Fridley receive
an update regarding your client's position. Action must now be
taken by h*oodbridge to get the project underway. Tax revenues and
future payments to general obligation bondholders and revenue
'bondholders are directly related to the building constrnctfon
schedule.
,
'=�
Mr. Daniel P. O'Keefe
� October 30, 1987
Page 4
Please give this matter prompt attention. Inquiries are
being r ceived from potential developers relative to the property
and development status. and I wish to update the mem2iers�of the
City Co ncil and the Housing and Redevelopment Authority.
Very truly yours,
Raymond A. Haik
RAFI/rhs :'513y
cc: Vi gil Herrick
Da id Newman
Ma or and City Council/City of Fridley
Ci y of Fridley Housing & Redevelopment
uthority
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OFFICE
:'r �TAIOP Of�ioe
- ' update
"� FEW STARTS PLANNE�
FOR METRO AREA
�"«PP�Y � the 71vin Cities d-
fia market is dimirrishing, ao-
' cording w brokers and leasing agems who
P�� � v�crviews u iast 71�esday�
A�sso�ciation d Indu�n'�al a�d Otfia ParYs
(NAIO�.
'They said �drc number af nav projeRs
underway or planned hav� significamiy
decreased from laa year, and absorptioe hes
f rcduced vacancy ler+els in mon aras.
( piace n U�ie rsovc�rsu� js u� � �� C�
said mocting mode�Chuck 7hchfarberd
Primc Ucti+elopment Cory.
An NAIOP report which opmpila� the �.
dings estimated a taal Tw•in Citia aPfice �
sc�rQtion of 2.88 miilion square feet since i�t
fall s revieN: and an average area vacancy r�e
d' f7 perceru. 7Te "base uniwerse," or tolal
diice speoe in d,e Tw;� Cuia, is 4I.1 rtWliau
square feet.
Thc reprnt did not include buitdings with
Iess than 20.000 square fcet, and quoted u(
fice figures in terms drentable square �oet.
Italsodid not cou�tt su.called'•inuitutioml••
buildings. those for the most part occuPied bY
one corponte tenant, nor did it �i��
medical office or government oftice
, buildings.
Chuck Gturia of Coldweli Banker
i euimated anmial net absorption of 267AOp
squarc fcet and an overal) vacancy rat� �(28
percem in the soutlxast sector of the 7ivin
����.
nK �ay y��a uK ��e � �t
the Twin Cities as consisting of E. Hloom-
ington and RichtMld north o{thc Minnesola
River. and f��an. Apple Valley and Burn-
sville to the south of it. Eighty percem dthe
2.6 million squan ket o{ dfice spaoe is
located north of the river, near the
Minncapolis-St.Paul lntcrnationa! Airport.
�►PPIe Vallc� Comnwns p, com�eled dtis
� yw at L5025 Glazier A►e. in Appk �+atkp b1'
P. R. Development Co., is the new�est offia
' building in Ne area. ApproximatelY 25ppp
I aquare feet remaining at the building is drc
�� ilable spact Iess than ou�e d
�ra*dd �
No«n��bu�w�r� arc urden►aya
ed �rthe nezt su months. Caturis said' .P 7be
Iattitude among deveiopers is, ••Bring u� a�
anchor tenant and oNy then will we gp
� �arted diggi�g:' he stid.
7'hat secros to be d�e prc�ailing attitude
among developen throughout the 71vie
Cities, aceoodi� to other presnnatioos.
Mike Koehler of Edge Commen:ial Rea1�
9.�s'�`•n�'"o���t��� �'�
cumeM;acar�cy of 18 pereeM and an annwl
nn absorption of 831,9W square ket.
in a�, Edina. Fden Piairie and a!� a�
wcst otl-35W and sotith dHi�hwry 7,
N� ProjaYS totali� 1.2 m�llions�e
foet arc undcr oonstructi� or have beeo �
rcccntly mmpleted. About 95QU00 scp�aR
feet ofthac spacel�asYa tobe 1eas�d. Nonew
• �� ••�s� ara normw�est sator, (north d
Highway 7 and we� of I-35V1� with %S
milliai squarc ket doffia space. has a 27
1x� �'rate. andanestimatedannuv
� �dPrim�Dc �pn�i��
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Jo
a nc �p �nnus! nq ��qq �
S57A32 aqiwelat: howcvier, 7Mnrs�
b"shadow ap�oe — ap� kaced but notyet
����a����
wn �ui �r �e — �c �e
7i00.U00 to 650,000 sqaarc fru a mone
realiuic absorption ra1e.
Wf"" �"°jects comPleKd with;n dK pdt
3"�*+"� °°u"ted, the vacancy �e rises b g
peroaK. Atd wl�en olfia p�ojxts wideroon-
�uaion — Nonvest Cenrcr, Li0 S. F'�,
and the Crown Rofler MiU — ur cpmplqed
nat y�ar vacarKies wili be 18 peram 10 20
P�rant,'IYautz prodieted,
Nowerer, with manyProjeccs�ed6at
� � a p�oss➢�bk�t�
�aiod wlxn ia new afFicea�e wiU be b�
m dow�uo�m Minneapolis. 71x vscancy we
� wa.arov e�t aw�o ro s a�a.
Aeaemers said mrage net rnrts fot new
7�vinCitiesaffia�e fromSllbSo
vin
t� so� sector to SU. in dvw�own
Minneapolis. All the prcsemers weae �elt�
tant to talk �ublicly sbout cor�cessi�,
diough Cmuna said d►� � the airpvn and
south dthe river marka coneessions a�e roo-
��c�c u ,��ox�a�ddK
1�e �alue, ana a� `i�d�r eo�;;ons,R �
0
m the SZ.SO oo S3 a squsne ibot rar�,
—�r�h
i
� . .. . .
, i appears thene is u caro�cti�m, ta • � ..
� o��pp in the ?�vi t�i � lang plcu�e in
�J n Cit�
— C6uck �
Grlson Centsr M the la�gest P�I� belrg buik M the north �u+d +wA4wMest sutwd
COMMENTARY
A C10USe Of OO1Cl Wd�f;T
Risk �kin8 and sun�' seem 6n be inher+a� daits df,just abont
anyone in die rc,al estate in�u�so it c�rne as no iast v�eelc whai
wha
we w�ene given may foracasts �or the affia roarket��
The oocasion wAS the annual offxx update dfheNationa! Associatic�'
Of Off CC 8t1d IIIduStfiB� i"dfkS (T1Al��. '�IG OMCtllQttl�► t�ICRIC W85 tit8f
•�� � ge�g �..
VI�e11, maybe so — evenwally. But fa naw. it's p�etty ha�d to ugue with
the n�mbers, and the numbers shoufd r�ke even the sunniest doptimisLs
pout �uu a litt�.
0
Consider this: V�ancy tates in �w�ery goographic martca top !S peraa�t.
Some go as high �8 Perornt and, ia sar�e pockds within those marlac�, h'lae
EaSan. rates top 40 penea�t. Mo� af d�at vacam spaa a ia twildit�gs �s
tFI8n two y�eatS Old.
Consider tFliS: IA Cvery Singk n�alicst tllele iS �1861nIdatN
d'dike spaoe. It rangra fmm a low of2byeus wa high dsix r��s�
�01�'I'S S8y t�1Ci�C Bt+C d100Ui8$�g SigtiS. T7fC[�L �E vCry+ j�W, �
�Y• PmJ� that are �n d�e planni� smg�, Tn�e, but tha+t auene v�ery few
tha
projccg ia t!x planning at�e a Y�ar ago. eithcr, a�d a�ly a oou�dd�ose
ever brolae ground. Furrlxnnorc� ProJ� �� Pi��B � d�'� a�
6e« toaay s�nry ana absorpt,on t�s. p�oOr: nx e�itnatea �pply o�
space has incrr,a.sed in all but two markets during the pau yrar
Dev!elopers and brnkers expecting absorption w remain as hrald�y as it '
6as been may be f�ing a la�g wait, if la� woek's economic irdicators are
srry s;gn. The vulaa'liry in d,e stock and bord mauicttc ard clirnbin8 inte�est
t8tes mean Co ratiOns ere gOin� mon�Y
u�g � on delx �r capital expansqn have less a be kss wi8-
d
In a sady published earlier this ysay David Birr�, dir�octordthe Centq�
far Real Fstate Dcvelopmaa at the Mass�useus Lutitnte af 7bc�ogy
piedided a dramatic drop in the gravth otdu workfot�oe. Whik vNe found
�aWt with some�� af the repwt, its eonclusions a6au �e gro+»h of
if IC WOfIC fOIGC 81W l�SU1�dCIlL�tld �' O�K�G SpYOC, dt8w11 ftb[tl 8%Nt�C
data base, w�erE pretty to argue a�. �
71�ispa� y�ear has baen �gh � mvy o�'�oedev�e�s, 'I�;j,+v� �
themsetves slashing rates and ot�ering huge o�.si� in oider to cab-
pete for tenants, even if it means surteMering c�sh 8vw now in anticiQa-
don of the future. Th ,ry've seen ftiends ud oolka�ues turn prapetly b�k
m��
sw�e. there are of iux devel� � s�es au d�e toa,�y Md '
S�, ax lack of,�c�+P� w�1 l�p�+�ery�e, in t� wng run ce�na,ou�l,
lende�s. not devrlopecs, �ncthe rnodit tor d�at). Birt %r most d�eiopeas
es n
�Pr+np�c�ty owners it's bxn a 6ou8h Y�ar. ard things will trat gt mucU
15�8.
�
�:
i,''`
�� �i
�/��
,�
MINNESOTA CHAPTER
National Association of Industrial and l�f�ce Parks
1987 ANNUAL OFFICE SPACE UPDATE
SUMMARY TABLE
BASE 1987 N�.1' yEARg
UNIYERSE �i OF ABSORPTION OF VAGANCY
MARKET AREA (sq.tt.) TpTA,L (aq•ft.� SUPPLY (+1�)
Airport & South
oi t6e River: 2,648,300 6.4 ?b7,000 2.9 Z8.1
Sont6west: 9,554,000 23.2 831.907 2.6 18A
� Wesi & NortLwest: S,S69,778 13.5 606.137 2.8 27
St. PAnI Suburba: 3,146,390 ?.7 175.000 S.S 26
St. Panl CBD: 6.071,S4S 14.8 130,000 6.0 11 �
Minneapolis CBD: 14, l 50,000 34.4 8ST,032 3.6 �0.9
T01'AI.S: 41,140.013 100�i 2,887.076 — 179�•
•VACANCY FOR ENTIRL BI-ME7ROPOLITAN AREA.
OC'i'pBFR 1987
i
I. p .
I
I
�;� �
I �
sQu�
��
i,000,000
900,000
soo,000
�oo,000
600,aoo
soo.000
400,000
300.000
200.000
100.000
-0-
�Rs
io
9
8
7
6
S
4
3
2
1
-0-
WEST & N�RTHWEST
SUBMARKET
. ,
ABSORPTION TRENDS . � �
19aS 19a6 1%7
TREND IN YEARS
OF SUPPLY
198.i 1956 1987
�
r�
MARKET DATA REPORT
Submarket: West & Northwest
� A. TOTAL UNIVERSE: (BASE)
1. Total Universe of Spaa S,S69.778 s.f.
- 2. Total Vacancy 1,491,'888 s.f.
Percent Vacant 2790
Percent Occupied 73y6
B. NEW SPACE AVAILABLE FOR LEASE TOTAL BUILDING AVAILABLE S.F.
1. Projects completcd but
not fully leased 588,691 s.f. 209,444 s.f.
2. Projects under construction
but not fully leased 933,550 s.f. 797,550 s.f.
3. Projects planned but not
fully leased 256.000 s.f. ?A�,000 s.f.
Total new space added to
universe 1.778,241 s.f. 1,214,994 s.f.
C. PROJECTED UNIVERSE AFTER NEW
SPACE IS ADDED:
D. ES'fI11lATED ANtiUAL NET
ABSORPTION IN SUBMARKET
E. NET RENTAI. RATES
Existing Universe �
Projects compieted but
not fully leased
F. AVFRAGE RENTAL RA?FS
Existing Universe
Newly Developed Space
• Years supply equals [A2 + Bl] = D
7,348,019 s.f. 7,716,882 s.f.
606,137 s.f. Annually
2.8 years Years Supply'
LOW HIGH
4.71 15.00
12.50 I7.00
Gross Rent
15.09
19.94
T&OE Base
5.69
3.76
Net Rent
9.40
16.18
. - - .,.M._.r...�.._ .< _.. ��: —� = ----- �_